Welcome to the Content Reference Forum

The Digital Content Industry's Current Problem
There is currently a lack of interoperability between digital content technologies that makes it challenging for consumers to easily get the content they want, in the format, platform and other preferences they choose.  Additionally, there is currently no technology framework in place that allows all market participants to ensure that the business agreements they make are respected. Today, there does not exist a technical and business framework to achieve interoperability across multiple technology platforms and enable new business models.  The Content Reference Forum plans to change that.

The CRF's Mission
The Content Reference Forum (CRF) is a recently formed standards group of leading technology and content-related companies established to develop a universal way to distribute digital content across various media and geographies.  The organization's goal is to create a dynamic marketplace where participants can promote, sell and legitimately share content; consumers can get the right content for their location, platform and preferences; and the underlying commercial agreements and rights surrounding the content are respected.

CRF's work will benefit many different audiences including content and technology companies as well as services companies (e.g. cable, telecommunications, cellular) and related businesses (e.g. Internet portals/media companies, wireless companies, computer manufacturers, consumer electronics makers, entertainment companies).  Consumers will also eventually benefit as it becomes easier for them to find and share the content they want in the way they want it.

The technology is context sensitive.  It's the antithesis to one-size-fits-all mass market distribution models.  This makes it quite powerful and consumer friendly.  The user's situation is relevant and respected including the rendering environment, location, existing relationship with content provider(s), and language preferences.